Just the facts: I buy an old Wrangler jeans advertisement off of eBay because it is vintage, western, and funny/weird. Needs a frame. I go to Goodwill and find a $3 framed picture that I think will work. Take it home.
Nice rustic frame, clear glass. I disassemble it.
Bonus: The mat boards come apart and one fits my advertisement. The little cut-out at the top even mimics the southwestern detail on my fireplace. Reassemble and pow! New/old picture to hang.
Extra bonus: I recycle the old mat boards/picture and keep the unused 30 cents in stamps! Happy dance ensues.